Verizon Up, the innovative rewards program that launched fall of 2017 is the successful outcome of a collaboration between brand and marketing teams. This campaign stands out in art direction, wayfinding, environmental graphics, UX/UI, print, digital, photography, and overall experience, providing significant value for the Verizon brand. In my role, as senior brand designer, I led the brand team that conceptualized the visual design system. Subsequently, we translated the campaign to digital platforms and retail stores, elevating awareness and reinforcing the program's distinctiveness while ensuring creative consistency across partner agencies.
The comprehensive social-led campaign extended across Verizon-owned digital channels, the in-app experience, times Square billboards, retail spaces, pre-roll content, and influenced the presentation of music and sports events.
Achievements
Exceeding enrollment goal of 7.3 million
Verizon Up has received Loyalty360 Awards for building
stronger and deeper loyalty with their customers
