About

b. 1986, HK.

 

What inspired me to pursue design was the opportunity it gives me to help forge genuine connections between people and brands. The ability to craft experiences that resonate emotionally, making brands feel more personal and meaningful, is something I find incredibly fulfilling. It's not just about aesthetics or functionality—it's about creating something that moves people, something that builds trust and loyalty. Design has the power to shape how we interact with the world, and knowing that I can play a part in that transformation is what drives me.

When I’m not designing, I enjoy exploring various creative mediums, from product design and illustrating to image-making, painting, building abstract objects, and even graffiti. I’m also an avid collector of stamps and all sorts of printed matter. These hobbies allow me to expand my creative horizons and keep my passion for design fresh and exciting.

CLIENTS:

Accenture
Daddario
Disney
Facebook
Google
GSK
Johnson & Johnson
Merck
Microsoft
Mountain Dew
Nielsen
Nike
Pfizer
Sony Playstation
Verizon
+ many more

AWARDS: 

Loyalty360 Awards - Verizon brand as a result
of the Verizon Up ‘Want’ campaign

GDUSA American In-House Design Award for Corporate Identity

GDUSA Best Brand Evolution (Silver),
Transform Awards

GDUSA Best visual identity in the technology,
media, and telecommunications sector (Silver), Transform Awards

GDUSA Best brand development project to reflect changed mission/values/positioning (Silver), Transform Awards

Best Type Design - Presidential Award - KBCC