As lead designer, I assumed a key role in Accenture's "Yes Way" campaign at Adobe Summit 2023, held in both Las Vegas and London, where Accenture served as Adobe's Diamond Sponsor. This innovative concept transformed the narrative from "no" to "yes", symbolizing the path to success in an AI-driven marketplace. At this event, Accenture's luminaries and experts shared cutting-edge insights, engaging the Adobe community in immersive experiences driven by data and AI. Part of the challenge was seamlessly integrating Accenture's branding with AI art, reflecting today's blazing technology landscape.
The visual concept incorporated modular grids, emphasizing the concept of limitless possibilities. In this multifaceted project, I lead the design team working on developing a micro-site, creating marketing materials, designing the launch video, and crafting graphic assets. Each element was meticulously tailored to enhance the event's ambiance and amplify the campaign's impact.
