In advance of the Takeda “Acceleration Summit” in Bengaluru, the POD was tasked with creating a welcome package that would engage and energize our Takeda travelers during their long flight to India. Takeda is a Japanese company with a Japanese sensibility, where business
relationships are extremely important. To that end, we needed to create a welcome kit that was simple, tasteful and most of all—purposeful. Helping to take their experience of working with Accenture— and elevate it.
The concept we landed on was “Ascent.” It spoke not only to the journey to Bengaluru, it also nodded to Accenture’s goal of taking Takeda’s business to the next level. To help put our Takeda audience in the right headspace, we created an in-flight magazine designed bring them up to speed on all things innovation.
