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The key objective during my recent year at Verizon was to elevate the brand’s tone and overall visual identity within retail. This effort came to life in Verizon stores nation wide. Attributed to the brand’s recent embrace of purist and minimalist design, typeface Neue Haas Grotesk has truly become one of the brand’s greatest assets. Within the digital space it enables experimentation with scale, speed, repetition, and various other animations that reflect Verizon’s new vision.